Want to Meet Your Favorite Celeb? New Platform Backed By Jason Derulo Could Make it Happen

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A platform enabling celebrities to “cryptonize” their popularity on an exchange powered by blockchain, while giving fans the opportunity to connect and engage with their idols in new ways, has attracted the support of several prominent stars.

GCOX recently announced that Jason Derulo – the American singer-songwriter who has sold more than 30 million singles, making him a mainstay on international charts – has joined its platform. In time, the company hopes he will be able to build upon his popularity even further, giving his global fanbase unprecedented access.

In a news release announcing the signing, GCOX’s chief communications officer Evan Ngow said: “We are committed to assembling a diverse, multi-talented array of stars at GCOX, and Jason will certainly not be the last musician to join our ranks.”

Several renowned names from the sporting world joined the platform prior to Derulo, including Filipino boxer turned politician Manny Pacquiao and former Liverpool striker Michael Owen, who were among the first to sign up to GCOX, making headlines internationally.

Both Owen and Pacquiao are offering their own cryptocurrencies – known as OWN and PAC respectively – paving the way for fans to buy merchandise, make donations to good causes the athletes are passionate about, and unlock exclusive content.

Supporting celebs throughout their life cycle

In its white paper, GCOX explains that its technology, built on the Acclaim blockchain, is designed to benefit celebrities at different points in their career. While newer public figures have the chance to increase their profile, catalyze their popularity and build a brand, established celebrities will be able to mobilise existing fans and sustain their momentum. ”Stars who are experiencing a decline in popularity will have the chance to recapture exposure and fame – “enhanc[ing], prolong[ing], and re-accelerat[ing] their career development.”

According to GCOX, the services it offers to celebrities and their fans can be split into

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